Methodology
How We Rank Videos
Every week, our pipeline analyzes thousands of real estate videos and selects the Top 10 using the Organic Quality Score — a 7-factor weighted metric designed to surface videos that genuinely perform, not just those with the most views.
The 7 OQS Factors
Like-to-view ratio, capped at 4%. Measures audience resonance beyond passive views.
Views compared to the channel average, capped at 30x. Finds videos that break out of a creator's typical reach.
Sweet spot is 3-20 minutes. Short enough to retain attention, long enough for substantive content.
Production style relevance — walkthroughs, aerials, and neighborhood tours score highest.
Canadian market preference. REintel serves the Canadian real estate market first.
Newer videos score higher. Ensures the list reflects current trends, not evergreen content.
Logarithmic view count. A video with 100K views isn't 10x better than one with 10K — but it matters.
Selection Criteria
Before scoring, every video must pass three hard filters. Videos that fail any filter are excluded regardless of their OQS score.
Engagement Floor
Like ratio must be at least 0.1% (waived for videos published within the last 72 hours).
Duration Minimum
Videos must be at least 60 seconds long. YouTube Shorts are excluded.
Channel Cap
Maximum 2 videos per channel per edition. Prevents any single creator from dominating the list.
Frequently Asked Questions
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